Hi All

Very interesting thread....
Nice to see different views from different businesses...
For any that dont know, I own a Computer shop in Bournemouth, fairly close to Jon...
In my business a few years ago, as the recession was starting, people were moving away from computer towers into Laptops, so maybe luckily I had the foresight to buy a laptop repair company as well as my shop.
We now make a lot of money from laptop repairs, as even though laptops are really cheap to buy (mostly Chinese parts inside) they also, go wrong a LOT...so we get the repair work...
We have been in the same shop position for nearly 15 years now and have a huge amount of repeat customers and recommendations from them.
One reason I suspect we have survived the recession is that we guarantee EVERYTHING we sell and repair ourselves.... (none of this send it back to the manufacturer rubbish)
People (customers) like that...a lot...
Which means you end up after a few years wtih a good reputation...like JON has...
We have also had a few cheap computer shops open near us and generally they last a few months before they go bust....and I generally am very generous and offer to take their stock off their hands cheaply lol...
They all usually make the same mistakes.....selling TOO cheaply and undercharging for their labour.... I spoke to one once who was selling a particular printer at 50 PENCE over the trade price, he said yes I dont make much but are selling around 10 a week.... he asked me how many of that printer I sold, when I said around 4 he smirked, until i told him we made £12 per printer on top of the trade price...lol
Now my customers will pay that price as we are always honest and say we are NOT cheap, but they pay that as they like our reputation and own guarantee etc...
So to me its about having a GOOD reputation (like Jon has) , a lot more than doing things cheaply...
All the best Brett
