FYI - Alliance reaction against Porsche:
Alliance Against 4x4s campaigners lead dinosaur hunt
against Porsche
Wed, 09 April 08 | Campaign Organisation Press Release
Summary
The Alliance Against 4x4s has reported that its
campaigners have lead a dinosaur hunt through Berkeley
Square to the Porsche dealership in Mayfair, London
'exposing Porsche as a dinosaur company petrified by a
changing climate'.
Sian Berry, director of the Alliance Against Urban
4x4s and Green mayoral candidate said: 'Everyone
thought that dinosaurs were extinct, but it turns out
they are alive and well in Mayfair. We're here today
to put the focus solidly on a petrified Porsche and
their incredibly short-sighted and prehistoric
response to both the increased Congestion Charge in
London and regulatory proposals around the world. The
Porsche Cayenne Turbo is one of the most polluting
4x4s on the market, emitting an extraordinary 358g of
CO2 per kilometer. Its peculiar design is a
prehistoric spectacle of both enormous power and
weight.'
Contents
ALLIANCE AGAINST URBAN 4X4S PRESS RELEASE
CAMPAIGNERS LEAD URBAN DINOSAUR HUNT TO PORSCHE IN
MAYFAIR - PREHISTORIC PORSCHE PETRIFIED BY A CHANGING
CLIMATE
Today, campaigners from the Alliance Against Urban
4x4s lead a dinosaur hunt through Berkeley Square to
the Porsche dealership in Mayfair, exposing Porsche as
a dinosaur company petrified by a changing climate.
Unless Porsche adapts their business model they will
become extinct.
Adorned in pith helmets and hiking boots, equipped
with binoculars and dinosaur field guides, campaigners
lead members of the public to seek out those last
remaining urban dinosaurs, relics like the Porsche
Cayenne Turbo, Porsche 911 GT2 and other prehistoric
Porsche species. Their banner read: Petrified Porsche
- Stop Being a Dinosaur: Adapt or Become Extinct,
while placards asked passers by to spot the difference
between an Anchiceratops and a Porschus Carbonosaurus.
Porsche forced them selves into the limelight in the
UK by legally challenging the latest congestion charge
plans. According to their legal papers they will be
representing all band G car owners. However,
preserving sales are blatantly Porsche's main, perhaps
only concern. 44 of the 45 cars they produce are in
Band G, and when the £25 congestion charge is
introduced in October, Porsche expect sales to plummet
by 11%. (1)
Londoners aren't the only one's to feel the brunt of
Porsche's position as a carbon dinosaur.
Porsche are also fighting any attempts towards
meaningful and binding emissions reductions by
seriously undermining the EU CO2 regulations.
According to Citigroup Global Markets, "Porsche faces
huge financial penalties if the EU's demands are not
watered down. Porsche would need to improve its fleet
average fuel consumption from 20 mpg to close to 40
mpg by 2012, to avoid fines of more than $736 million
by 2016". (2) To do this they would have to cut an eye
watering average of 138gm/km CO2 per car in order to
meet the current target of 120 gm/kmCO2 by 2012.
To amplify how ill prepared Porsche is for change,
Herbert Ampfere, Porsche's manager for energy and
environment, said that the new EU rules on CO2 could
lead to the company's demise. (2)
Sian Berry, director of the Alliance Against Urban
4x4s and Green mayoral candidate said, "Everyone
thought that dinosaurs were extinct, but it turns out
they are alive and well in Mayfair. We're here today
to put the focus solidly on a petrified Porsche and
their incredibly short-sighted and prehistoric
response to both the increased Congestion Charge in
London and regulatory proposals around the world."
She continued, "The Porsche Cayenne Turbo is one of
the most polluting 4x4s on the market, emitting an
extraordinary 358g of CO2 per kilometer. Its peculiar
design is a prehistoric spectacle of both enormous
power and weight."
Sarah Mitchell, an Alliance Against Urban 4x4s
director, said "You have to wonder why anyone would
want to drive around a city in such a lumbering hunk
of metal as this. It's a real dinosaur. A Porsche
Cayenne Turbo can travel up to 171 miles per hour, but
in London you're more likely to be crawling along at 5
miles per hour in traffic rather than burning the
tarmac like Porsche's ads might suggest!"
Recently the Telegraph wrote "that 2008 is likely to
go down as the year when even the most die-hard
petrol-head realised that there will be no U-turn in
the drive to abolish gas-guzzlers and develop more
fuel-efficient cars. In the UK, Porsche's legal battle
with London Mayor Ken Livingstone and the Chancellor's
Budget measures to penalise thirsty cars may come to
be seen as tipping points in officialdom's crackdown
on the biggest emitters of C02. It's a situation being
replicated around the world." (3)
Porsche's reaction to the increased congestion charge
and the EU regulations on CO2 emissions is in stark
contrast to more forward-thinking car manufacturers.
Even Bentley, another petrol carnivore, announced
"that they would make their entire fleet capable of
emitting less than 120g of CO2 per kilometer by 2012,
in line with EU regulations. (2) Contrast this with
Porsche's response.
We expect to see a public backlash, and Porsche will
suffer even more in its PR faux pas. Londoners feel
that they, not Porsche, should decide whether or not
to proceed with the CO2 charge on gas guzzling
vehicles. To illustrate this point, some of the
signatories on our petition against the Porsche legal
challenge have included hefty comments such as the one
below: (4)
Mr. Robinson from NW11 writes: "I am

ed by
Porsche's attempts to prevent the imposition of a
congestion charge on polluting cars in London.
Porsche's stance looks both irresponsible and
arrogant. And it is appalling PR. Even if the company
choose not to support the ban by being so vocal in
opposition they ally themselves with the past and not
the future…Porsche are ensuring that they are seen to
be irresponsible."
According to Mr. Ludwig, "More actions are needed to
challenge fossilized manufacturers, like Porsche, who
are either oblivious like dodos or showing their teeth
like velociraptors rather than clean up their vehicle
fleets. Their engineering teams are perfectly able to
make cars that don't create the excessive amounts of
emissions of band G cars, yet that is where most have
traditionally profited. With this new C Charge helping
to change people's buying habits, the pressure is now
on manufacturers like Porsche to produce and advertise
cleaner cars for their customers."
"With today's action we have focused the attention on
a real dinosaur. Londoners will be watching to see if
or how well Porsche can respond to the pressures for
change."
ENDS
More info on Porsche:
• Last year, Porsche also challenged the EU Commission
as they drew up plans to set
tough CO2 targets for the car industry. Porsche, who
would be most affected by the
new EU regulations, would need to cut an eye watering
average of 138gm/km CO2
per car in order to meet the current target of 120
gm/kmCO2 by 2012.
• Porsche, as a member of ACEA have also lobbied for
delays and weakening of
years of European pollutant emissions standards for
cars (Euro standards).
• In the USA, Porsche exerted their influence to
weaken new CAFE standards in
summer 2007. Porsche arranged for a Senator to offer
an exemption ('application of
an alternative average fuel economy standard') for
small auto companies, and
argued that as a low volume manufacturer, they
couldn't meet 35 miles per gallon,
requiring a weaker standard. The move was defeated.
• Porsche only produce gas guzzling and high-carbon
emitting sports cars and SUV's.
44 out of 45 Porsche vehicles fall in Band G, the
other in band F. The Cayenne
Turbo is one of the most polluting 4x4s, with
378gCO2/km - that's nearly four times
the level of the low emission VW Polo Blue Motion.
• The truth is - Porsche are at the top of the league
table as the most polluting
carmaker. (5)