JW590 wrote:
Don't buy just for the badge.
I'm as big a fan of Japanese sports cars (ran an MR2 from new for 12 years and can testify to uncanny reliability and a fabulous drive (this was the Mark 1B I got in 1987, before the MR2 went all flabby on us in later incarnations).
So the advice to look at an MX5 is eminently sensible, but the accompanying advice to "ignore the badge" misses the point somewhat. An enormous part of the pleasure and satisfaction we get from owning and driving cars is related to the badge. A Volvo driver may rightly or wrongly derive continuous satisfaction from the feeling of safety they have in their vehicle, despite tests showing that other marques are equally crashworthy or have greater dynamic safety (I have no idea if they do or not). Equally the original poster's wife may be thrilled at the idea of driving a Porsche, and find the entire experience more enjoyable than that of driving an equally capable alternative.
Car brands can put us off too. My old BMW 328i was - as the ads say - an amazing driving machine (the engine itself may well have been the best in the world, it was like pouring cream). The performance from a very ordinary looking 3-series was part of the appeal, but in the end I was just too uncomfortable with being a BMW driver. No offence to BM fans here - we're all different thank heavens. But now my daily driver is a Saab Aero. Again a nice drive but an important virtue for me is that it's not a BMW!
I've spent past 20 years of professional life understanding how people relate to car brands so I don't under-estimate their value, even if it may seem highly irrational to some. We're dealing with very emotional things here...
Cheers
Adrian