agreed it is about the nattering, which most people will tell you i do all the time, I do however like to be able to give people a reminder that when they get home from tesco's car park, or wherever i have done the nattering that they want to look at the website,ring me, join online or whatever. thats where the ATs come in handy but it would be easier if i could have something smaller and worth less than the all torque. I tend not to give them away to people I natter to but i do like to have them for show.
whats a USP?
I like to get people to join on the spot if I can, but sometimes that doesnt happen, as for shows when I was selling advertising the company I worked for used to do the national footy show etc so i used to man the stand and do a bit of 1-1 with the GP and we were forever giving mags away, the most cost effective way we found was to have a "subscribe now" pack with 5 back issues in it and some other stuff , you got it if you subscribed (joined) there and then. With goodwood etc maybe we should be doing more join now and here is some stuff ,than take a mag and maybe if you dont forget you will get round to possibly joining the club for porsches of that bloke you spoke to at goodwood.
yup banners are great but my car doesnt have the banner on it all the time it does however have me,the membership forms and flyers in it all the time
so what I am saying is chatting and passion does raise our profile, if i then give a bloke a flyer and a tatty bit of paper with my details on it the chat and pasion was pointless 'cos the image is ruined.
I agree banners are great for shows but we arent doing a show every day of the week all year, so one banner gets used at 10 events, times that by the regions how much use are they getting?
what does a bunch of cheap pens cost with tipec and the phone number on? Or can Brett print me some reasonable cards with my details on them? Just something other\ as well as the flyer, which to be honest is a national flyer and doesnt help sell the region.
Moan over
have a nice day !
